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Susan Woo is an award-winning fashion designer based in New York, where she was also born and raised.  Growing up surrounded by the creativity and pulse of the fashion capital, Woo cultivated her eye for design at an early age.  She aims to create clothing that is beautiful and functional- representative of one’s personal style and lifestyle.


Susan studied fashion design and business at Cornell University, and developed a background in luxury fashion with brands such as Louis Vuitton, Chanel and Derek Lam.  Her experience with these world-renowned fashion brands influenced her appreciation for quality, design and attention to detail.


The brand philosophy represents the modern way of living and dressing: clothing that is easy to wear, flexible and stylish.   


Susan’s designs have been worn by celebrities such as Sienna Miller, Mila Kunis, Kristen Bell, Esperanza Spalding and Olivia Palermo.  In 2013, Susan won the prestigious Ecco Domani Fashion Foundation award, which recognizes excellence in new design talent (won previously by designers such as Alexander Wang, Proenza Schouler, Zac Posen and Rag & Bone). 


Susan has been featured in Vogue, New York Magazine, Elle, Harper’s Bazaar, Lucky, Women’s Health, Blackbook, Forbes and named one of Oprah Magazine’s “Top Ten Upcoming Designers.”